Execution: Worked with project owners and managers involved in the campaign to gather all requirements/specs (intended viewers and market, message and goal, color palette, resolutions, sizes, file format, etc.) for initial mockup. Various mockups were created and revisions were made until all were satisfactory and approved by responsible parties. For the final version, to represent construction contractors and small business market, relevant and simple icons were used. A ‘building’ blueprint grid was used as the background as construction contractors are the majority of the audience and they could recognize it.